Native Advertising is a commercial which mimics the platform its on. We see this when we scroll through a news app and find an ad which is disguised to look like another news story. We see it as a sponsored post on Facebook or Twitter. We might even see it as an embedded news story, as I once did when I saw David Muir do a "news" segment on CBS about a new heart medication.
A skeptical eye can discern the difference between a genuine news post and a fake one. But skepticism is in short supply these days. This is one large reason why the plague of our time, misinformation, is so rampant, even in the so-called "Information Age."
What I've come to realize lately is that the entire "infotainment" industry is essentially native advertising. It is political advertisement disguised as news commentary. And what's really disgusting, is that this sort of crap is done as commercial television. So if you're watching, say, Sean Hannity, or Jeannine Pirro, or Tucker Carlson, and the show breaks away for commercials, you've actually seen your larger commercial interrupted for a smaller one. The entire hour is non-stop commercial!
I said after January 6 that such programming cannot, CANNOT, simply be allowed to go back to work as though nothing happened. But, of course, it was, and now we're in a situation where Republicans are acting like nothing happened at all. And that's because they're watching political ads disguised as opinion news programs. Back, to back, to back non-stop native advertising pushing the most extreme anti-liberal hatred.
I have no desire to spend the next two years warning people about the most severe threat to human freedom and yet see nothing done about it. But I fear that may be the case. True, it's only March. There's a long stretch yet in front of us to make changes. But so far, there has been ZERO accountability brought upon Tucker Carlson, Sean Hannity, Laura Ingram, and their ilk. Meanwhile, their faithful listening audience who sacked the Capital on their orders, and Trump's, are facing jail time and/or huge fines. Why aren't these suckers banding together and filing their own lawsuit?
I imagined that by now, a flurry of lawsuits against everything involving Trumpism would be underway. And I know, Merrick Garland was only confirmed a week ago. But damn it, the wheels of justice are turning way too slowly!
I see no point in waiting for the Dominion lawsuit to take Fox News out of the cable TV lineup. The pundits will just go over to Newsmax or OANN and continue there. And nothing will be done about the vast number of AM radio stations lying to the white working class every working hour of every working day. The announcement by Westwood One that Dan Bongino would take over in Rush Limbaugh's radio slot is all the proof we need of this.
No, I won't spend two years pleading for people to get off their asses and deal some real-world consequences to the right-wing-pundit destroyers of America. I don't know what I'll do if we get to 1.5 years in, and still nothing is done, but I'll do something beyond words, that's for sure.
Just please, someone at least hinder the non-stop commercials for the Right Wing Media Cult? Please?
Eric
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