The Right-Wing Media Machine regularly rails against mainstream media, often calling it "lame-stream media," or even "the real fake news," as Sean Hannity often calls it.
Trouble is, that form of news is no longer "mainstream." Not even close.
Fox News currently occupies nearly 50% of all cable news viewership, according to Nielsen ratings. Which means everything else, CNN, MSNBC, Newsmax, OAN, all fits into that remaining half, and only one of those is ostensibly progressive-leaning. Newsmax and OAN carry roughly 9% of cable news viewership, meaning the right-wing side of biased news is only just shy of 60%. With CNN twisting in the wind like a weather vane, it's fair to say that two-thirds of cable news is now right-wing.
Newspapers are dead, with most of them having been bought up by oligarchs and hedge funds, stripped down to their barest essentials, and most of their reporters shown the door. We famously saw the Los Angeles Times and the Washington Post refuse to endorse Kamala Harris, not because the staff felt this was right, but because of owners' edict. Both publications suffered backlash, but the owners are rich enough not to care.
Radio? According to the Center for American Progress, a startling 91% of political talk radio is conservative-leaning.
Television? Forget it. Roughly 40% of all local television networks are owned by Sinclair, a right-leaning broadcast company. True, they've been looking to sell off about 30% of what they currently own, but they're still dominant. Right behind them is Nextstar Media Group, which owns nearly all the rest, and dominates all television media in general with roughly 70% of all television stations, local or otherwise.
And then came recently this report from CNN, showing how 40% of young voters, particularly young men, get their news from social media sources, most of which lean to the right. In particular, X.com and Joe Rogan were frequently cited as news sources.
In fact, I think we can safely say that when Elon Musk blew millions on buying Twitter, which seemed to be a horribly stupid waste of money, he was wasting all that cash to have an outsized effect on the 2024 election.
And it worked!
And yes, everybody of sound mind is currently leaving X.com. An "X-odus," if you will (I wish I'd been the one to come up with that). But, as frequently is the case among us liberals, it's too little, too late. And what's left of X.com will continue as an even more depraved right-wing conspiracy-theory-ridden hellhole than ever before.
And that's before factoring in all the other social and digital media outlets which are right-wing. Or, for that matter, factoring all the foreign propaganda (looking at you, Russia & China) which poisons the social media of even balanced platforms.
Let's face it, Kamala lost for precisely the reasons I outlined in my earlier blog post.
Two words: Institutionalized disinformation.
So we need to re-define our terms. "Mainstream media" must now be regarded as the media of the political right. "The liberal media" simply no longer exists. Frankly, it hasn't existed for a very long time. Everything else which has heretofore been regarded as "mainstream," must now assume a different name. Legacy media seems to be the term which is winning out. And most of it isn't even left-leaning. The bulk of it is just the balanced media; the responsible media.
There is no counterweight.
So we're basically fucked as far as media is concerned. The oligarchs came in, and took away freedom of speech by buying up all the free speech outlets they could, then filling our ears with outrage porn aimed at defaming the Left. There's no way we can fix this easily. And we can't re-balance the airwaves by simply re-launching Air America Radio (remember that one?), or somehow bolstering NPR, or turning to the quixotic podcasts done by Keith Olbermann and Thom Hartmann.
We need to pass some laws requiring balance!
I'm not advocating censorship, any more than it is censorship to require a food product to faithfully report a package's contents on its label. The law recognizes that if a food company mislabels its contents, the consumer who buys it could get seriously sick. We need a similar set of laws governing our news outlets, and for precisely the same reason.
No one should be able to mislabel propaganda as "news" anymore! That's simply fraud!
I look forward to the possibility that Fox News might get forced to change its name to "Fox Infotainment" or some such. Certainly, the likes of Hannity, Gutfeld, and others will continue to spew their liberal-hatred as much as they are able.
But at least they might do so with a little less legitimacy. With reduced artificial authority.
No more institutionalized disinformation! It is our #1 enemy and, assuming we ever get another shot, stopping it must be our #1 priority.
Eric
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